Zrinity Email Marketing Blog

Utica, NY (PRWEB) — Zrinity, Inc. based in Utica New York, provider of email delivery server solutions, today announced a new series of articles named, Q&A

With a Super-Coder,” and a new release of their email delivery algorithm. The algorithm is the crux of the Zrinity Email Marketing System which powers millions of email marketing communications for hundreds of Zrinity customers every day.

Q&A With a Super Coder will help existing and potential customers understand the numerous amount of work involved in email communications and the depth to which email delivery servers go in order to ensure emails, especially those such as invoices, notices and other transactional emails, actually get delivered, to an inbox, not a spam folder.

Rob Thrasher, Marketing Director, Zrinity: “There is no doubt that the email delivery algorithm producers at Zrinity are far ahead of their peers in the email industry, but it amazed me as I interviewed them, how FAR ahead they are. Matt Finn is one of the key coders for Zrinity’s email systems and I thought it would be interesting to publish some of the conversation to the blog. Matt Finn is the lead developer at Zrinity, Inc. and has been coding for Zrinity for a decade.”

Rob asked Matt, “…what is the decision making process of the algorithm…” Matt Replies, “The system takes statistical samples over time for each email sender to statistically determine if there are connection limits between our sending server and the recipient server. Theirs no way to tell for sure what each recipient servers limitations are and the thousands of variations on email sent from a particular IP, with specific names in the email subject/body/etc. will affect delivery.”