Zrinity Email Marketing Blog

One of the single most impressive case studies we have published was the case study for Eldorado Resorts. Eldorado Resorts was significantly different from most other case studies, not just Zrinity case studies, but any others we have read from others in the email marketing industry as well. In this instance there was a combination of factors involved in selecting an on-premise email marketing system. First and foremost there would be a selection team of experts in a variety of fields from business managers to those who were informed about the email industry. For each of these in-house team members there were also dozens more industry experts consulted outside of the Resorts team prior to the research team making any determination regarding their on-premise email marketing system.

A grand total of over two dozen business and email experts after evaluating Zrinity and competitive systems made the determination that Zrinity was the superior choice and at a highly competitive price.

Zrinity’s email marketing systems are used by firms all over the world to fuel both email and Web management systems. In the case of Eldorado Resorts Zrinity and its competitors underwent extensive scrutiny prior to ultimately choosing Zrinity as the email provider. The research included word of mouth from other industry experts and an extensive due diligence at Eldorado.

Project Goals For Case Study:

• Complete in-house control of email systems
• Reduce the complexity and of email campaign builds
• Better and more flexible integration with in-house business systems
• Decrease cost associated with email campaigns
• Increase delivery and acceptability rates
• Begin to plan behavioral email marketing campaigns

More Email Marketing Resources: View the Full Case Study, Download Three Email Marketing Case Studies (Zip), On-Premise Email Marketing Server, View All Email Marketing Case Studies

A seemingly new question being asked is in fact an age-old business question. And the answer has not changed. It is an age-old answer to a not really new question. Setting up an on-premise email marketing system is not nearly as difficult as it might seem and the plain old fact is that if you can afford to own, why rent? Isn’t that really the question? “Will we rent or own our email marketing system?” If you own it then you have more flexibility and you will pay less over time than if you rent your email marketing systems.

About ten years ago there was an article in an IT magazine that was about companies using in-house, or on-premise, IT experts and resources versus outsourcing. The simple answer was, If you can afford it you pay the bill to bring it on-premise rather than send critical business assets outside your business network! Actual IT people-power was on-premise and outsourced at a 50/50 ratio. If you have the basic on-premise infrastructure and qualified IT people, then it is a no-brainer. Train these people to manage the technology side and have the email marketing systems on-premise, while using outside email delivery experts to monitor, manage and train your existing personnel.

Leave the renting and shared IP’s to the smaller businesses that just can’t budget the higher licensing cost associated with bringing the email systems on-premise. That said, a well protected outsourced company who is careful to keeps spammers out of their systems will work fine for those businesses who can not budget, who do not have the staff or both, to accomplish their email marketing goals, but let’s face it, it is better to keep your data on-premise then to send it to a hosted provider who you haven’t conducted extensive due-diligence on.

Sources: On-premise Email Marketing Systems, Email Best Practices, Email Marketing Server