Zrinity Email Marketing Blog

UTICA, NY - - Habeas, Inc, the industry leader in email reputation services, today announced its partnership with Zrinity Inc., a leader in enterprise-class email marketing messaging systems for marketing professionals and developers worldwide. This unique relationship merges world-class messaging and reputation management solutions to give clients more tools to ensure maximum delivery rates. Specifically, the partnership allows Zrinity clients to receive a complete Habeas Audit of their email practices with an option to upgrade to Habeas Email Monitor. Zrinity clients may also extend their delivery performance through the Habeas SafeList — the industry’s leading email reputation service referenced by over 4.5 million email networks worldwide. The partnership enables Zrinity clients to more efficiently manage their email reputation and therefore achieve maximum return on investment from the Zrinity solution.Zrinity’s commitment to reputation allows Zrinity customers to take advantage of the Habeas Reputation Services platform by accessing the information directly within the Zrinity XMS platform. By merging the Zrinity XMA message transport agent (MTA) and Habeas reputation data together, both Zrinity and Habeas clients can take control of their email, solving not only scalability and connectivity concerns, but also protecting their email reputation and online brand perception.

“Our XMS solution and Habeas’ reputation services give our clients a very potent weapon to control their email experience and manage reputation,” says Gary Kraeger, President of Zrinity Inc. “This partnership with Habeas enables our clients to understand and control their email activity and improve their reputations. Ultimately, that is great for their business.”

Another critical addition to the Zrinity platform is the client’s ability to monitor reputation issues as they occur in order to protect delivery rates. Previously, clients could not always see email reputation issues before delivery rates began to fall, thus delivery could not be optimized by MTAs alone. However, with Habeas reputation services embedded in the Zrinity XMS solution, clients can identify and resolve issues, and thereby ensure delivery performance in the Habeas Global Receiver Network that includes over 4.5 million email networks.

“Achieving a better comprehension of the email process — whether it is managing reputation, gaining more control over email problem-solving, or analyzing pertinent data — helps businesses succeed,” says Chuck Swenberg, VP Business Development. “Our partnership with Zrinity gives businesses the ability to be exemplary email communicators while having a deeper understanding of their particular email challenges and successes.”