Zrinity Email Marketing Blog

(PRWEB) — Zrinity Inc, a Utica New York based email marketing server and systems provider announced its Behavioral Email Marketing Strategy and the integration of Google Analytics to further bolster metrics and data gathering from email campaigns sent using Zrinity’s email delivery server and systems.

Gary Kraeger, Zrinity President: “These customers should be sent more potential sales immediately within a receipt, invoice, quote, etc. If they purchased a jacket, then send an offer for gloves, in real time, within the receipt. If they chose “Mr.” send them an offer for male gloves or glove warmers, or both. If you don’t currently employ this type of behavioral, a.k.a. transactional, email marketing, then don’t go overboard spending money on fancy behavioral software. Use your eyes and other easy to implement tools to quantify metrics, then get fancy after this has been achieved”

Zrinity also announced its integration of Google Analytics into the email marketing campaign metrics. From the recent blog post; “Metrics from email campaigns are typically thought of as separate from the metrics produced by say Google Analytics, and that was the way it is. Well, now Zrinity delivery coders have tied the email campaign directly into Google Analytics. This means that you will log in to view the metrics provided by Zrinity Email systems to determine bounce rates, delivery rates, campaign testing and the like.”

Zrinity has begun to implement a new Best Practices Pricing for their email system customers. Zrinity will begin monitoring email senders for pricing purposes, not just to provide them with metrics. Customer metrics will affect pricing going forward. “This new pricing scenario will encourage more engaging and collaborating with the email delivery experts at Zrinity and produce a return on training investment for Zrinity customers.”

According to Rob Thrasher, Zrinity Marketing Director, “We also continue to invest our technology into small business ventures through the Enterprise to Entrepreneur campaign. We will see a reward long term and help foster small business with a tool they otherwise might not have the ability to work into their budget.” Zrinity is offering its in house hosted email marketing server and complete email list management system for up to one million emails per hour to small businesses who send in a summary of their business plan and a few contact details. Zrinity email systems were recently chosen by Dunhill Vacations and Freewebs to send tens of millions of emails while increasing email campaign effectiveness. The goals were to “…increase delivery speeds; Further Increase tracking capabilities; Increase response rates; Collaborate closely with developers; Reduce costs; All while maintaining a very light application framework.”

Resources: Email Marketing Best Practices, Email Marketing Case StudyM

Zrinity Puts a New Face on a Common Practice…

Zrinity recently announced the integration of Google Analytics into its Behavioral Email Marketing Strategy. The result of the winning combination is a heightened ability of email marketers to monitor the behavior of their recipients through strengthened metrics and data compilation.

Formerly known as Urchin from Google, the new Google Analytics assists businesses in monitoring performance data. That data can then be used to improve upon existing campaigns and sites. But that’s not all. Google Analytics also allows businesses to track the performance of ads, referrals, search engines, promotions, and a number of offline initiatives as well.

At one time, it was thought that those metrics obtained from Google Analytics were stand-alone and had no ties to other email campaign metrics. In other words, businesses would monitor campaigns through the Zrinity site and then watch Google Analytics for other measures. Zrinity, however, has changed all that by tying Google Analytics directly into its Behavioral Email Marketing Strategy.

Now, having connected the two, delivery coders have enabled Zrinity to pass all campaign metrics directly to Google Analytics. Thus, businesses not only have the means to track bounce rates, delivery rates, and campaign testing, but also the ability to continue tracking site movement once the campaign is completed. From email metrics to site metrics – now it’s all accessible by one click.

This combination is highly critical to Zrinity clients. Behavioral email allows businesses to group individuals/recipients by their past patterns or actions. In other words, a business can look at those individuals who used a credit card to make their purchase in one group, those who opted to receive a newsletter in another, and so on. Part of Zrinity’s new Behavioral Email Marketing Strategy also includes monitoring email for pricing purposes to help ensure that those clients without delivery issues are not paying the same as those facing this challenge.

Zrinity recently added a multi-variant email campaign testing to their product offering. It would be a good place to start to explain what multi-variant campaign testing is, its exact purpose as well as what it is not. Starting with the latter, it is not AB testing. Or rather it is a more evolved version of AB testing email campaigns. The concept is much like holding a focus group meeting with some of your customers before launching a new advertising campaign. Multiple versions of content pieces within a marketing or transactional message are served across a section of all customers and then the behavioral results are monitored to determine the winners, which will be served to the rest of the customers.This concept could be used to hold focus groups with your customers, concerning your vendors marketing messages, as well.

Those that have built newsletter applications, could use it to test the best use of advertising and affiliate marketing content. It’s not just about who will pay you to ride. It’s got to be about what your customers want first. There will be no sufficient revenue from these sources if your customers don’t like what you’re showing them. You think you have a good idea of what would best serve them based on the common interest that initiated the subscription, but if you could try some different things and watch the reaction, your customers might take you in entirely new directions.

Utica, NY (PRWEB) — Zrinity, Inc. based in Utica New York, provider of email delivery server solutions, today announced a new series of articles named, Q&A

With a Super-Coder,” and a new release of their email delivery algorithm. The algorithm is the crux of the Zrinity Email Marketing System which powers millions of email marketing communications for hundreds of Zrinity customers every day.

Q&A With a Super Coder will help existing and potential customers understand the numerous amount of work involved in email communications and the depth to which email delivery servers go in order to ensure emails, especially those such as invoices, notices and other transactional emails, actually get delivered, to an inbox, not a spam folder.

Rob Thrasher, Marketing Director, Zrinity: “There is no doubt that the email delivery algorithm producers at Zrinity are far ahead of their peers in the email industry, but it amazed me as I interviewed them, how FAR ahead they are. Matt Finn is one of the key coders for Zrinity’s email systems and I thought it would be interesting to publish some of the conversation to the blog. Matt Finn is the lead developer at Zrinity, Inc. and has been coding for Zrinity for a decade.”

Rob asked Matt, “…what is the decision making process of the algorithm…” Matt Replies, “The system takes statistical samples over time for each email sender to statistically determine if there are connection limits between our sending server and the recipient server. Theirs no way to tell for sure what each recipient servers limitations are and the thousands of variations on email sent from a particular IP, with specific names in the email subject/body/etc. will affect delivery.”

(PRWEB) — Zrinity Inc., a Utica, New York-based email marketing server provider, recently attended the Email Evolution Conference in San Diego, California, adding to the growing knowledge base of email marketing best practices. The conference began with a schedule that was focused around providing access to actionable ideas and strategies derived from the evolving methodology behind the email marketing industry. This included tactical and best practices shared for the email deployment manager/coordinator; management and strategy information for the interactive/direct marketing managers and directors; and integration, analytics and the future of email marketing for the marketing executive, advertising lead and CMO.

According to Zrinity Marketing Director, Rob Thrasher, “Our primary goal was to obtain information considered crucial to the way Zrinity’s email functions. Zrinity attendees obtained numerous email marketing best practices, tips and techniques. This included learning about email innovations; sending, reporting and analyzing results; building effective contact strategies; and the secrets to convincing customers to opt-in. Additionally, all attendees participating in the completion of 4 educational sessions on a particular “track” were given a Certificate of Completion.

Thrasher continued, “… this conference has solidified the growth spurt in the email industry. The show was standing room only and very energetic. People were learning about their jobs, and vendors like Zrinity were able not only to pick up a lot of beneficial information to use and pass along to our clients, but were also able to show off our cool tools.”

Zrinity also recently released a handbook compiled through the examination of its clients’ and industry experiences of email campaigns and programs. In it, Zrinity identifies a new way to think about the development of a sale via the email campaign process, which is guaranteed to revolutionize the sales approach using this method. According to the handbook, this is the way marketers have typically looked at email campaign process flow as a linear and one dimensional process from the development of a list to the completion of a sale. What we have found is that this is not the case with email campaigns. In fact, a failure to conduct the first two steps effectively will result in failure during the final steps regardless of the tweaks that are made by marketing experts.”

Essentially it is recommended that marketers look at list creation and delivery as one line item — both must be strong in order for either to succeed. Similarly, open, click and sales rates as well go together on one line item, needing the first two in order to be successful and produce valid metrics. “Getting the email to intended recipients is only step one,” says Thrasher. “The reaction to the campaign is a subset of getting the email to intended recipients. That subset cannot exist without step one, whereas any part of the subset can be altered to gain better reactions to the campaign, or campaign subsets.”

Utica, NY (PRWEB) — Zrinity, Inc. based in Utica New York, provider of email software solutions, today announced Freewebs, based in Silver Spring, Maryland, chose Zrinity Email Marketing System to power its email marketing communications. Freewebs partnered with Zrinity to improve delivery rates, delivery speeds, and conversion.Freewebs’ customers have built over 17 million websites using Freewebs free “do it yourself” web publishing tool that makes it easy to add blogs, photos, videos, music, e-commerce and more. Email communications is a mission critical component of the Freewebs marketing strategy. Email serves as a primary channel for Freewebs to communicate with customers. Each month, Freewebs sends millions of emails to its member base about product improvements and other news, and deliverability is critical to retention and revenue.

Prior to Zrinity’s email software solution Freewebs used email minimally as a marketing tool. In instituting email as a core marketing activity, Freewebs set out to find a solution that was versatile and scaleable. Freewebs required an in-house email delivery solution that could easily deliver to its millions of members, scale for continued growth, and support transactional messaging in the future.

“Zrinity gave us a great solution that was fast and easy to setup. The team at Zrinity was always up for any and all challenges,” said Victor Prince, head of marketing at Freewebs. “We considered solutions from many firms. Zrinity’s combination of product, support and pricing was a clear winner over Zrinity competitors. The Zrinity Email solution is a quality product from quality people. Zrinity has been a fantastic partner.”

Utica, NY (PRWEB) — Zrinity, Inc. based in Utica New York, provider of email delivery server and systems, today announced a new program, “Enterprise to Entrepreneurs” and a new set of email marketing resources which include Zpedia. Zpedia provides definitions of email marketing related terminology and also links to a number of email marketing white papers and case studies.

Enterprise for Entrepreneurs is a means through which small business owners submit a short on-line request form with their business plan summarized and qualify for a one in one hundred chance to win a $50,000 enterprise email server from Zrinity. Rob Thrasher, Marketing Director, Zrinity said, “This is a Zrinity effort to become a part of the entrepreneurial process.” If we invest our technology into small business ventures, we’ll see a reward long term and help foster small business with a tool they otherwise could not afford.” Zrinity will also alter its pricing policy to encourage email marketing best practices. This Best Practices Pricing will encourage engaging and collaborating with the email delivery experts at Zrinity and produce a return on training investment for Zrinity customers.

Gary Kraeger, President & Co-Founder of Zrinity commented, “The pricing structure also provides an incentive for companies who use best practices for email delivery through our competitive email service providers to take another look at Zrinity’s solutions. This should cause another growth spike for Zrinity in the short term similar to the one highlighted in Forbes recently.” This news article, “New Email Algorithm Causes Growth Spike for Central New York Firm” can be found by searching for ‘Zrinity Forbes’ in Google.

Zrinity recently announced that its email delivery server and list management systems were chosen by Dunhill Vacations and Freewebs for their millions of subscribers. The goals of Dunhill Vacations were to find a highly customizable and expandable solution to fit the business model; Increase delivery speeds, tracking, and response rates; Work closely with developers, when necessary, to achieve goals; Dramatically reduce costs of ASP solutions; and find a very “light” application framework compared to other bulky and costly enterprise solutions.

Utica, NY (PRWEB) — Zrinity, Inc. based in Utica New York, provider of email marketing server and email list management systems, today announced Dunhill Vacations, based in Plantation, Florida chose Zrinity email delivery server and systems to power its email marketing communications. Dunhill Vacations chose Zrinity’s email delivery systems to send travel related newsletters to over one million opt-in subscribers. Dunhill Vacations required that every email be accounted for and delivered to the inbox quickly. According to Brent Wege, Director of Information Technology, Dunhill Vacations, commented, “Zrinity’s application model allows us to rapidly analyze our customer base and custom tailor it to our partners. No more time is wasted downloading and compiling tracking data from outsourced providers.”

Goals set by Dunhill Vacations were to find a highly customizable and expandable solution to fit the business model; Increase delivery speeds, tracking, and response rates; Work closely with developers, when necessary, to achieve goals; Dramatically reduce costs of ASP solutions; and find a very “light” application framework compared to other bulky and costly enterprise solutions.

Erik Johnson, Technical Director, Dunhill Vacations, “After considering many products, we quickly realized the Zrinity solution was a step ahead of the rest. Zrinity helped surpass all the goals we set for our new solution. The scalable framework and database structure is simple and easy.” Kurt Homfelt, President, Dunhill Vacations, added, “Outsourced providers couldn’t ensure us the stability and attention we required for our most important asset, our subscribers. The Zrinity solution shows us what’s happening quickly, click for click”

Zrinity also recently released its first in a series of white papers about transactional email and email delivery. According to a recent survey released by marketing software provider, Alterian, “Email marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don’t integrate e-mail with their other sales channels.” However, by not utilizing such a tool, companies are not truly benefiting from the direct communication and face-to-face time that such tools provide. It is through the absence of useful tools such as transactional email that companies are losing a significant amount of customers and, in turn, revenue. The Zrinity white paper will prove that transactional email is the most underutilized resource available to business.

UTICA, NY - - Habeas, Inc, the industry leader in email reputation services, today announced its partnership with Zrinity Inc., a leader in enterprise-class email marketing messaging systems for marketing professionals and developers worldwide. This unique relationship merges world-class messaging and reputation management solutions to give clients more tools to ensure maximum delivery rates. Specifically, the partnership allows Zrinity clients to receive a complete Habeas Audit of their email practices with an option to upgrade to Habeas Email Monitor. Zrinity clients may also extend their delivery performance through the Habeas SafeList — the industry’s leading email reputation service referenced by over 4.5 million email networks worldwide. The partnership enables Zrinity clients to more efficiently manage their email reputation and therefore achieve maximum return on investment from the Zrinity solution.Zrinity’s commitment to reputation allows Zrinity customers to take advantage of the Habeas Reputation Services platform by accessing the information directly within the Zrinity XMS platform. By merging the Zrinity XMA message transport agent (MTA) and Habeas reputation data together, both Zrinity and Habeas clients can take control of their email, solving not only scalability and connectivity concerns, but also protecting their email reputation and online brand perception.

“Our XMS solution and Habeas’ reputation services give our clients a very potent weapon to control their email experience and manage reputation,” says Gary Kraeger, President of Zrinity Inc. “This partnership with Habeas enables our clients to understand and control their email activity and improve their reputations. Ultimately, that is great for their business.”

Another critical addition to the Zrinity platform is the client’s ability to monitor reputation issues as they occur in order to protect delivery rates. Previously, clients could not always see email reputation issues before delivery rates began to fall, thus delivery could not be optimized by MTAs alone. However, with Habeas reputation services embedded in the Zrinity XMS solution, clients can identify and resolve issues, and thereby ensure delivery performance in the Habeas Global Receiver Network that includes over 4.5 million email networks.

“Achieving a better comprehension of the email process — whether it is managing reputation, gaining more control over email problem-solving, or analyzing pertinent data — helps businesses succeed,” says Chuck Swenberg, VP Business Development. “Our partnership with Zrinity gives businesses the ability to be exemplary email communicators while having a deeper understanding of their particular email challenges and successes.”

This news release needed to be posted in the blog for numerous reasons. The biggest, of course, is the fact that an entire team of business and high tech experts, as well as numerous email industry insiders, were utilized to locate Zrinity and to ultimately choose the Zrinity email delivery and marketing systems for use within Eldorado Resorts.

It is also noteworthy that our target prospect focus has evolved into two broad descriptions of entertainment and Web 2.0 firms. Entertainment further breaks down into travel, gaming, casino and social networking while Web 2.0, or New Millennium Business, breaks down into networking, business and personal, and Web marketing firms. Business and social networking fit into both entertainment and Web 2.0 categories since all networking, even for business, includes a degree of entertainment, while personal networking is merging into the business networking more and more.

Here’s the first few paragraphs of the news release…

————————————————–
(PRWEB) January 13, 2008 — Zrinity Inc, a Utica, New York-based email marketing server provider, was chosen by Eldorado Resorts to provide its new inhouse email delivery server and system and expertise after “extensive ecommerce research.”

According to Chad Hallert, Corporate E-Commerce Manager, Eldorado Resorts, the Eldorado E-Commerce Team stringent requirements for their new in-house email delivery servers and systems consisted of the following: Recommendations by other email delivery industry colleagues; Features provided by ASP email systems; Complete in-house control over company assets, data, etc.; Includes all reports, plus custom reports, provided by other services; Flexibility with ability to customize applications; Tier 1 training from email delivery -industry experts; Tier 1 support from email delivery industry technical experts.
——————————————————————————————————
Click Here to Read the Full News Release