There’s nothing really new about sending email that wasn’t true from the days of static newspaper ads. You still have to hit the right person with the right message at the right time. The only difference is in the degree to which the rules of marketing are new.
Zrinity has compiled a list that, if followed, will allow all your email recipients the ability to view your emails no matter what system they use. This includes Outlook, America Online, Yahoo!, Gmail, Hotmail, and others.
You still have to hit the right person with the right message at the right time. You must first craft a message that matches recipient desires, needs or pain/stress points. With newspaper and TV ads, you had to guess a lot, and then do extensive and expensive surveys. Now, you can simply watch how email recipients act. Did they click through your page or buy anything? Then, you adjust your message and timing based on these metrics…
Relevant Tags:email best practices, email design, email html design, email marketing best practices
