A few more tips form the Ultimate Email Design Guide Check-Off List.
Send multiple versions of the same ad‐email using multivariate testing. Start NOW and learn as you go about your readers.
- Create multiple strategies and use all of the best ideas from your marketing team. Your multiple ads will help you
hone in on the one that works best for your particular list of email recipients and prospects. Most systems do not give you the ability to do this type of advanced AB testing. This is an evolved version of AB testing where you test more than two email-ads at a time. The objective is to get to the email campaign more quickly and let the results determine what your next campaigns will be and look like. This is yet another way that Zrinity empowers marketers with the ability to look at what email recipients are doing rather than guess or do surveys to try to guess responses. We at Zrinity call this Science over Surveys.
Avoid being blocked based upon HTML integrity. Triple check for obvious HTML errors and use basic HTML. Avoid rich media, animated images, image maps, forms, and anything that is “dynamic” in nature.
- Plainly phrased, don’t get too fancy with your email design. It is more important that your message resonates than it is that it looks precisely like your brochure. If you have your branding well represented and you have a professional html email design, and you heave a powerful system, then your results will prove successful and you will make money.
Use Alt Tags AND text descriptors for key images. Most email providers’ automatic settings are to block images. Hotmail does not show Alt Tags.
- Even Alt tags for images do not show in some email recipient systems, so a text descriptor is a very good idea. Another strategy we found through a customer is to have action items such as “Buy Now” buttons look very attractive in a small table with a color background. It seems that using these almost always guarantees that the action item will be displayed and look catchy to attract clicks.
More Resources: Ultimate Email Design Guide, Email Best Practices Case Studies, On-Premise Email Marketing
Relevant Tags:email design best practices, email design tips, email marketing best practices, on premise email marketing
