Zrinity Email Marketing Blog

Another team of researchers selected Zrinity as their business critical, on-premise,  email delivery firm. It seems that each time there is a team of people conducting an in-depth and scientific research process to determine which email system, as well as which team of email delivery experts, is superior, Zrinity is the choice.

From the news release: “We chose Zrinity to help improve our sender reputation and deliverability, which is a business-critical part of our communication with our customers. Zrinity’s willingness to work with us in reaching our deliverability and business communication goals plus their efforts to create customized solutions was very beneficial in the decision making process. The goal is to increase our ability to generate more highly qualified business leads and increase revenue using the Zrinity email marketing system.”. . . . . . . . . . Read the Full News Release

More Email Marketing Resources: Email Delivery Server - Email Marketing Best Practices

When it comes to the delivery of your transactional email, timing is everything. When a customer completes a transaction, it is fair to say that they assume your company will provide information regarding that transaction immediately. Through research, we determined that many sources will tell you that within 24 hours is a good rule of thumb, but we personally think this is too long to wait as that gives the customer time to consider complimentary purchases from other vendors and even in many cases to move onto other transactions having “checked” that purchase off their list. According to Antonio Ferrara of Premiere Global Services, “90% of existing transactional messages are delivered within 10 minutes of purchase.”

More Transactional Email Marketing Resources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition

Brand recognition was earlier defined as a key benefit in the usage of transactional email. But to make your transactional email campaign a success, you need to ensure that you are using your brand consistently in every message. Where possible, you want to make sure that your messaging and delivery through email matches the delivery of your content in other forums or channels such as through your website or in print. When possible, consider having your marketing department handle this aspect. We earlier mentioned integration of marketing and IT as another benefit of this type of email, as this goes directly to our point. If you have marketing assume this responsibility, you can help ensure brand consistency across the board.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition