Zrinity Email Marketing Blog

Amongst the economic bad news, there remain a small group of businesses that continue to expand. Zrinity announced that it recently signed a new customer to use their on-premise email delivery system. Mother Nature chose Zrinity as their on-premise email system provider.

New York, NY (PRWEB) November 2, 2008 — Mother Nature, a New York City based “Natural Products” online retailer, has been working with the Zrinity team as online business consultants and a web-based software system provider since 2000. Oliver Clark, Chief Technology Officer, Mother Nature, recently selected Zrinity as his on-premise email marketing system. Mr. Clark commented that he selected Zrinity because, “I already know I can trust the Zrinity team to deliver on the results promised since we have known the team for over seven years.” View the Full Story

More Email Training Resources: ZPedia Email Definitions , Zrinity Email Best Practices & Case Studies, 60 Second Email Training Videos

Central New York (PRWEB) October 12, 2008 — Zrinity, a Utica New York based on-premise email delivery system provider, announced today that Analytic Approach, an email service firm, based near Sacramento California, selected Zrinity as its on-premise provider of email systems and provider of email deliverability services. Shawn Pickering, Owner and CEO, Analytic Approach, found Zrinity after a Google search and “…over fifteen days researching providers of email systems.” Mr. Pickering stated, “There are many companies who offer email services so it took a while to narrow it down to primarily Zrinity. However, Zrinity seemed to have the most wide variety of features and expertise in the email delivery space and was one of only a few companies that offered the entire message transfer agent as well as the list management and metrics.” Read the Full Article

We have launched the first four videos of our 60 Second Email Best Practices Training Series. Some are a bit longer than one minute, but they are all pretty close. We will continue to work to perfect the videos. We currently have 14 videos and counting. We will be adding more video testimonials as well as industry news briefs and webinars. We’re also adding a video production studio to our offices here in Upstate New York as well as hiring senior sales and coder staff. View Videos Now

More Email Training Resources: ZPedia Email Definitions, Zrinity Email Best Practices & Case Studies

Central New York (PRWEB) September 7, 2008 — Jango, a New York City based Web 2.0 firm, chose Zrinity’s on-premise email delivery system for its email communications needs.

The Jango research team was put together to further explore and conduct a due diligence on the remaining competitors. Mattias Stanghed, Chief Product Officer, Jango.com, was part of the research team at Jango which consisted of the Director of Information Technology, Chief Technology Officer and CEO.

Key decision making criterion included, according to Mr. Stanghed, “Deliverability, ease of integration, flexibility / scalability, a strong team of delivery experts and pricing, which was important, but not the highest concern.”

Rob Thrasher, Marketing Director at Zrinity said, “The pattern is a five step process, which is this: 1) We go against the top competitor in the email industry. [ Read the Full News Article ]

Another team of researchers selected Zrinity as their business critical, on-premise,  email delivery firm. It seems that each time there is a team of people conducting an in-depth and scientific research process to determine which email system, as well as which team of email delivery experts, is superior, Zrinity is the choice.

From the news release: “We chose Zrinity to help improve our sender reputation and deliverability, which is a business-critical part of our communication with our customers. Zrinity’s willingness to work with us in reaching our deliverability and business communication goals plus their efforts to create customized solutions was very beneficial in the decision making process. The goal is to increase our ability to generate more highly qualified business leads and increase revenue using the Zrinity email marketing system.”. . . . . . . . . . Read the Full News Release

More Email Marketing Resources: Email Delivery Server - Email Marketing Best Practices

Testing is critical to any successful marketing campaign. Through the use of survey, feedback, and monitoring, testing can be an easy to execute in-house project prior to the launch of any email campaign. Determining whether or not the email campaign is working comes on the back end of testing, which leads us to tracking the results. According to a survey by Magill, “70% of respondent [companies] said they applied basic or no analysis to any of their email campaigns.” i This really is mind blowing with respect to two points: 1) there are so many options available for tracking results and 2) there is little way to determine ROI on an email campaign without the use of tracking measures.

With respect to transactional email, they are just as much a part of the customer experience (which is why we discuss branding, loyalty, etc.) as any other communication that you have with that customer, so monitoring their responses should be a company’s first priority. While many companies are still on the outset of deep-inbox monitoring, your practices can and should include delivery, deletion without opening, open rates, click-through rates, link usage, and others. And what all this measuring, monitoring and tracking will do is show your company what is working, what is not and what needs to be modified based on feedback and responses.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition

You should imply urgency where possible. By using phrases such as, “purchase now and for the next 20 minutes, you’ll also get — for free,” gives customers this sense that they are going to miss out on something big if they don’t act fast. Use this sparingly, however. You don’t want to cry wolf and have your customers catch you using the same time-limited promotional week after week in a row.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition

HTML is better for several reasons including visibility, appearance, usability through links, and tracking. As a customer of other companies, you probably also prefer HTML to a rich text format simply because it allows you to do more. However, research has shown that customers have a higher response rate to companies that utilize HTML simply because it appears more professional and as though an investment is being made in that customer. As we’ll discuss more in the section below, HTML formatting is also the only way that you will be able to track open rates and click-throughs, which are critical to campaigns such as these.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition

{SCIENCE NOT SURVEYS} Craft a message that matches a person’s desires, needs or pain/stress points. Did they click or buy? Adjust and evolve your message and timing based on metrics.

• Look closely at any metrics you have from similar campaigns or any previous campaigns that have a similar offer and send the next campaign with the same parameters such as time of day, subject line, etc.

{SCIENCE NOT SURVEYS} Look at your stats to determine the likely monitor settings. Draft a message that fits nicely into most used monitors. Which monitors do your Web browsers use?

• Dig further into other sources for metrics. Look at your Website analytics program and determine the most likely monitor scenario before you design your next campaign. As you can see in the Email Design Guide, our viewers mostly all have setting starting at 1024 or 1200 plus, which means we might up our total size by a few hundred pixels for our next campaign.

Make a sketch level plan but don’t try to over plan since you can learn from email recipients’ actions about their desires.

• Plan but don’t overkill. It is important to get the first campaign or the next one out quickly. Remember you can use multi-variant campaign and testing the campaigns over time to continue to evolve your email campaigns. People speak louder in their actions than they do through any survey or study about their actions.

Source: The Ultimate Email Design Guide Check-off List
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