Zrinity Email Marketing Blog

Utica, NY (PRWEB) — Zrinity, Inc. based in Utica New York, provider of email marketing server and email list management systems, today announced Dunhill Vacations, based in Plantation, Florida chose Zrinity email delivery server and systems to power its email marketing communications. Dunhill Vacations chose Zrinity’s email delivery systems to send travel related newsletters to over one million opt-in subscribers. Dunhill Vacations required that every email be accounted for and delivered to the inbox quickly. According to Brent Wege, Director of Information Technology, Dunhill Vacations, commented, “Zrinity’s application model allows us to rapidly analyze our customer base and custom tailor it to our partners. No more time is wasted downloading and compiling tracking data from outsourced providers.”

Goals set by Dunhill Vacations were to find a highly customizable and expandable solution to fit the business model; Increase delivery speeds, tracking, and response rates; Work closely with developers, when necessary, to achieve goals; Dramatically reduce costs of ASP solutions; and find a very “light” application framework compared to other bulky and costly enterprise solutions.

Erik Johnson, Technical Director, Dunhill Vacations, “After considering many products, we quickly realized the Zrinity solution was a step ahead of the rest. Zrinity helped surpass all the goals we set for our new solution. The scalable framework and database structure is simple and easy.” Kurt Homfelt, President, Dunhill Vacations, added, “Outsourced providers couldn’t ensure us the stability and attention we required for our most important asset, our subscribers. The Zrinity solution shows us what’s happening quickly, click for click”

Zrinity also recently released its first in a series of white papers about transactional email and email delivery. According to a recent survey released by marketing software provider, Alterian, “Email marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don’t integrate e-mail with their other sales channels.” However, by not utilizing such a tool, companies are not truly benefiting from the direct communication and face-to-face time that such tools provide. It is through the absence of useful tools such as transactional email that companies are losing a significant amount of customers and, in turn, revenue. The Zrinity white paper will prove that transactional email is the most underutilized resource available to business.