Zrinity Email Marketing Blog

Zrinity Approach to Transactional Email
At Zrinity, we approach every customer as an individual with unique needs that deserve unique solutions. In other words, we do not believe that there is a cookie cutter solution or answer for all email campaign and customization is the way our customers will reach their goals of email campaign optimization, lower costs and a greatly improved ROI.

At Zrinity, one-to-one marketing is delivering personalized email to each customer based upon their profile, preferences, behavioral touch points and beyond. Owning the technology to truly offer one-to-one marketing is a critical necessity that Zrinity offers. Most email marketers do not have the tools necessary to conduct true one-to-one marketing so they continue to batch-and-blast campaigns using a shotgun strategy. Shotgun campaigns send all recipients the same offer. Campaign Intelligence enables companies to turn complex customer data into highly customized and relevant email campaigns.

The best way to connect with a customer is through transactional emails. As this white paper demonstrates, transactional emails give you the attention of the customer as they expect and await confirmation emails, billing statements, etc. You have instantaneous behavioral information about the customer since they just took an action to produce this confirmation email or purchased something from you.

With Campaign Intelligence you can now easily transform your transactional messages into relevant email the consumer can further act on and provide offers that are highly relevant and up sells. This strategy is currently in use by most major online retailers’ web sites in the form of, “People who bought this also bought”

We help ensure through behavioral email practices that your campaign delivers transactional communication that is highly relevant and timely to your customers, utilizing a vehicle that is one of the most effective methods to achieve high-level results-email.

The highest hurdle in behavioral email is typically integration with data so you can respond to customer actions. Zrinity’s email systems have a unique way to achieve data integration to meet this end.

• New arrivals in customers interest categories
• Pre-arrival announcements
• Items back-in-stock
• Cross sell/upsell similar items
• New size/style color
• Geographic sales items
• Cross sell offers based on items in order
• Include Relevant information based on items in order
• Renewal reminders
• Shopping cart abandonment
• Remind me

Our goal is to help ensure that your messages are “heard” above the noise being created by other email marketing campaigns by simply being as relevant a possible.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition