Transactional Email White Paper: Urgency
July 28th, 2008 by Rob Thrasher
You should imply urgency where possible. By using phrases such as, “purchase now and for the next 20 minutes, you’ll also get — for free,” gives customers this sense that they are going to miss out on something big if they don’t act fast. Use this sparingly, however. You don’t want to cry wolf and have your customers catch you using the same time-limited promotional week after week in a row.
More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition
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