Transactional Email White Paper: Real-Time Delivery
When it comes to the delivery of your transactional email, timing is everything. When a customer completes a transaction, it is fair to say that they assume your company will provide information regarding that transaction immediately. Through research, we determined that many sources will tell you that within 24 hours is a good rule of thumb, but we personally think this is too long to wait as that gives the customer time to consider complimentary purchases from other vendors and even in many cases to move onto other transactions having “checked” that purchase off their list. According to Antonio Ferrara of Premiere Global Services, “90% of existing transactional messages are delivered within 10 minutes of purchase.”
More Transactional Email Marketing Resources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition
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