Zrinity Email Marketing Blog

In order to ground our argument that transactional email is a fundamental and beneficial marketing and revenue tool for companies, we turn to several stats and survey results from top marketing analysts and email experts, as well as the experiences of various companies worldwide…

“Tough competition will attempt to draw your customer base away by undercutting your costs and doing whatever possible to switch your customers over. The best way to prevent your customers from jumping ship is to build a relationship with them over time. What better way to do this than to provide useful information right to their email inbox? – The Benefits of Email Marketing,” from the Opt-in Email Resource Center

It can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. A good email marketing campaign will increase the frequency of repeat purchases from your existing customers. i – WebProNews.com

Only 24% of survey respondents reported the use of transactional email in 2006. Out of that same pool of respondents, 50% said they were only somewhat satisfied with their email marketing efforts. – Skylist, 2006 email Marketing Survey

“I find it inspiring because it means that email success and ROI is a direct result of our ability to build a relationship with our subscribers. Email, done well, creates the kind of relationship that drives incremental revenue, loyalty and word of mouth.” – Stephanie Miller, VP of Strategic Services

54% of transactional emails are very often or always read compared with only 21% who very often or always read opt-in emails. ii – Marketing Sherpa

And probably the most pointed to substantiate our argument is the following:

“Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier…and faster.” iii – Business Know-How

There are many more samples available. There is a wealth of information regarding the success companies experience through the use of transactional email including increased revenue, higher conversion rates and greater ROI, driven in large part due to the ease-of-use and functionality provided customers through these emails. There is also a myriad of evidence pointing to the fact that transactional email is highly valuable as a marketing tool when implemented efficiently.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition