Zrinity Email Marketing Blog

Brand recognition was earlier defined as a key benefit in the usage of transactional email. But to make your transactional email campaign a success, you need to ensure that you are using your brand consistently in every message. Where possible, you want to make sure that your messaging and delivery through email matches the delivery of your content in other forums or channels such as through your website or in print. When possible, consider having your marketing department handle this aspect. We earlier mentioned integration of marketing and IT as another benefit of this type of email, as this goes directly to our point. If you have marketing assume this responsibility, you can help ensure brand consistency across the board.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition