Zrinity Email Marketing Blog

Increased Revenue
Increased conversion rates equates to action taken by the customer in a manner desired by the company. If this is obtaining more sales, then that conversion rate equates to increased revenue. However, don’t lose sight of the fact that even if you’re conversion rate is not the result of selling something directly, but instead is converting a prospect to a subscriber, you are still developing a relationship, building loyalty, enforcing your brand, filling a need, and therefore, giving that converted individual more reasons to continue doing business with your company.

Because your recipients are customers, they are more likely to make a repeat performance with a company that has established a reputation with them as reliable and attentive to their needs. As we learned from Claudia Bruemmer above, “Existing customers are known to spend more per sale, buy more frequently, refer other customers and cost less per sale.” And further to this point, increased revenue occurs directly as a result of the ability to cross-sell and up-sell to existing customers.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Email Marketing Best Practices