Zrinity Email Marketing Blog

There are so many benefits to transactional email, it is hard to know where to begin. First, we look at the basic benefits, which any marketing-directed email is going to provide. These include: increased communication, improved customer loyalty, brand reinforcement, cost effectiveness, and the ability to track returns. When considering transactional email, you get all these benefits plus: higher conversion rates, your receivers are customers, opportunity to cross-sell and up-sell, all resulting in an increase in revenue (and ROI). So, let’s take a look at each of these benefits in detail.

Increased Communication
As with any email marketing campaign, you are gaining more in-front of the customer time by communicating with them regarding the status of your relationship to and with them. As we look back to our section on Methodology, we see that two of the quotes dealt specifically with the act of relationship building through email: “The best way to prevent your customers from jumping ship is to build a relationship with them over time. What better way to do this than to provide useful information right to their email inbox?” – The Opt-in Email Resource Center

“Email, done well, creates the kind of relationship that drives incremental revenue, loyalty and word of mouth.” – Stephanie Miller

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Email Marketing Best Practices