Zrinity Email Marketing Blog

A seemingly new question being asked is in fact an age-old business question. And the answer has not changed. It is an age-old answer to a not really new question. Setting up an on-premise email marketing system is not nearly as difficult as it might seem and the plain old fact is that if you can afford to own, why rent? Isn’t that really the question? “Will we rent or own our email marketing system?” If you own it then you have more flexibility and you will pay less over time than if you rent your email marketing systems.

About ten years ago there was an article in an IT magazine that was about companies using in-house, or on-premise, IT experts and resources versus outsourcing. The simple answer was, If you can afford it you pay the bill to bring it on-premise rather than send critical business assets outside your business network! Actual IT people-power was on-premise and outsourced at a 50/50 ratio. If you have the basic on-premise infrastructure and qualified IT people, then it is a no-brainer. Train these people to manage the technology side and have the email marketing systems on-premise, while using outside email delivery experts to monitor, manage and train your existing personnel.

Leave the renting and shared IP’s to the smaller businesses that just can’t budget the higher licensing cost associated with bringing the email systems on-premise. That said, a well protected outsourced company who is careful to keeps spammers out of their systems will work fine for those businesses who can not budget, who do not have the staff or both, to accomplish their email marketing goals, but let’s face it, it is better to keep your data on-premise then to send it to a hosted provider who you haven’t conducted extensive due-diligence on.

Sources: On-premise Email Marketing Systems, Email Best Practices, Email Marketing Server