Zrinity Email Marketing Blog

Zrinity recently added a multi-variant email campaign testing to their product offering. It would be a good place to start to explain what multi-variant campaign testing is, its exact purpose as well as what it is not. Starting with the latter, it is not AB testing. Or rather it is a more evolved version of AB testing email campaigns. The concept is much like holding a focus group meeting with some of your customers before launching a new advertising campaign. Multiple versions of content pieces within a marketing or transactional message are served across a section of all customers and then the behavioral results are monitored to determine the winners, which will be served to the rest of the customers.This concept could be used to hold focus groups with your customers, concerning your vendors marketing messages, as well.

Those that have built newsletter applications, could use it to test the best use of advertising and affiliate marketing content. It’s not just about who will pay you to ride. It’s got to be about what your customers want first. There will be no sufficient revenue from these sources if your customers don’t like what you’re showing them. You think you have a good idea of what would best serve them based on the common interest that initiated the subscription, but if you could try some different things and watch the reaction, your customers might take you in entirely new directions.