Zrinity Email Marketing Blog

One of the single most impressive case studies we have published was the case study for Eldorado Resorts. Eldorado Resorts was significantly different from most other case studies, not just Zrinity case studies, but any others we have read from others in the email marketing industry as well. In this instance there was a combination of factors involved in selecting an on-premise email marketing system. First and foremost there would be a selection team of experts in a variety of fields from business managers to those who were informed about the email industry. For each of these in-house team members there were also dozens more industry experts consulted outside of the Resorts team prior to the research team making any determination regarding their on-premise email marketing system.

A grand total of over two dozen business and email experts after evaluating Zrinity and competitive systems made the determination that Zrinity was the superior choice and at a highly competitive price.

Zrinity’s email marketing systems are used by firms all over the world to fuel both email and Web management systems. In the case of Eldorado Resorts Zrinity and its competitors underwent extensive scrutiny prior to ultimately choosing Zrinity as the email provider. The research included word of mouth from other industry experts and an extensive due diligence at Eldorado.

Project Goals For Case Study:

• Complete in-house control of email systems
• Reduce the complexity and of email campaign builds
• Better and more flexible integration with in-house business systems
• Decrease cost associated with email campaigns
• Increase delivery and acceptability rates
• Begin to plan behavioral email marketing campaigns

More Email Marketing Resources: View the Full Case Study, Download Three Email Marketing Case Studies (Zip), On-Premise Email Marketing Server, View All Email Marketing Case Studies