Zrinity Email Marketing Blog

Zrinity Inc., a Utica, New York-based email marketing server provider, has announced an upgrade to its email campaign delivery system. The news has thus far been met with acclaim from clients and the industry, proving a cunning move on the part of the company.

Transactional emails are not necessarily a new practice, but Zrinity’s customized approach is proving the email marketing is still alive and kicking…and customers are taking notice. Essentially, a transactional email is a business’s way of taking advantage of a communication that should already be distributed to a customer, such as a delivery confirmation or emailed receipt, and adding an up-sell or additional option to that email. There are, of course, rules to the way in which the email must be constructed, including placing the transaction portion at the top, but these communications are a great way to add value, build brand and gain additional sales.

With its new approach, known as Campaign Intelligence, Zrinity is able to utilize the information obtained about existing and prospective customers (behavior factors) to create and deliver personalized email. Those factors include information in a customer profiles, their preferences, behavioral touch points, and more. In other words, Zrinity is enabled to build a customized message and offering for each and every customer grouping, thereby increasing campaign success and improved ROI.

While this approach may, to some, seem like an offering that any and every ESP (email service provider) offers, this is not the case. Most ESPs do not have the technology necessary to produce such customization, and instead continue to mail campaigns in the older fashion of batching and blasting. With Campaign Intelligence, conversely, businesses can use recipient behavior information obtained in reaction to transactional emails to then catapult that information into future communications and additional sales.

More Sources: Transactional Email Marketing Server, Transactional Email Marketing Definition