Email Marketing Server Best Practices: Eldorado Case Study
Zrinity’s email systems are used by thousands of business managers and email marketers across the globe. In this particular situation Eldorado Resorts employed a team of business experts and conducted extensive research prior to choosing Zrinity. This research included word of mouth from other industry experts and an extensive investigative due diligence on the part of Eldorado.
The Eldorado Resorts’ E-Commerce Team began their search for a better email marketing system in Q4, 2007. The team’s goals were gain the feature set associated with ASP email service providers, but have complete in-house control of their business critical data.
Project Goals:
• Complete in-house control of email systems
• Reduce the complexity and of email campaign builds
• Better and more flexible integration with in-house business systems
• Decrease cost associated with email campaigns
• Increase delivery and acceptability rates
• Begin to plan behavioral email marketing campaigns
Full Eldorado Email Marketing Case Study, Email Best Practices Resources
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Email Best Practices