Zrinity Email Marketing Blog

Both real time and post campaign intelligence are critical to conducting successful email campaigns. Real time metrics and analysis might include server responses to campaigns such as possible delays caused by the YAHOO email servers, or other email providers. Real time analysis is critical since campaigns that have been initiated, especially those with large lists, can be paused temporarily or halted permanently while email delivery experts analyze the situation on a case by case basis. Bounce information can be analyzed real time as well as almost every metric of email delivery. The ability to collect metrics over time, is also critical. Using the Zrinity system, companies like Freewebs, can use the reporting tools to track individual users over the course of multiple campaigns over time.

A powerful capability to conduct multivariate testing gives Freewebs the ability to test multiple versions of the campaign to provide delivery and other critical metrics before the campaign is initiated. With this more advanced system, email campaign managers can actually gauge delivery metrics, and possible issues with campaigns before they initiate the campaign sends. This adds a very important tool in the layers of tools to test and deliver emails to the most appropriate recipients and servers at the right moment in time to ensure opens, reads and sales, or signups for email campaigns.

Mission Critical Goals:
• Reduce the complexity of email campaign builds
• Better integration of system with existing business systems
• Decrease time to email campaigns
• Decrease cost associated with email campaigns
• Increase delivery and acceptability rates
• Conduct proper bounce management
• Better list hygiene for more valuable lists

Full Email Case Study, Email Best Practices Resources