Email Campaign Design Best Practices
Avoid rich media, animated gif’s, image maps, forms, and anything that is “dynamic” in nature. Be sure to use inline CSS coding. How the HTML is viewed (Outlook for Business) Yahoo!, Google, AOL, etc. for commercial, is something to take into account. However, if you use HTML best practices, you can prepare an email for most all scenarios. Use science, not surveys or studies. Look at your viewers in your Website statistics and design for the majority of the users. Use tables and nested tables for layouts. Don’t use background images or spacer images. Test campaigns with a service such as that provided by Habeas to verify HTML integrity.
It is critical that every email campaign manager get a free and independent email campaign analysis before they continue to send future email campaigns. Free Email Campaign Analysis Request
For B2C, since Hotmail does not display underlines for hyperlinks, use inline CSS text‐decoration property to underline in the tag of every link where you wish to have the link underlined. Always assign colors, even if the color is black. Don’t assume the default colors will work for any email as some email providers have different default colors.
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Email Best Practices