Email Campaign Case Study: Fly Creek Cider Mill
The recently published case study for Zrinity’s email campaign management system, Campaign Intelligence, shows evidence of very high open rates, acceptability rates of over 99% and increasing revenue by over 100%. Fly Creek Cider Mill near Cooperstown New York recently co-published a case study of their results using Zrinity’s Email Campaign System and the numbers are stunning. Brenda Palmer Michaels, President of Fly Creek Cider Mill, after reviewing a detailed email campaign analysis conducted in conjunction with Zrinity delivery experts, moved the firms email campaigns into the Zrinity system, Campaign Intelligence with “Phenomenal result metrics” . . .
It is also highly recommended that every email marketer get a free and unbiased email campaign analysis before they continue to send future email campaigns.
From the study: Zrinity took the list they were already sending to and helped them clean it up. We stopped sending to bounces and quickly recovered a better sender reputation. Delivery rates went up by about 10%, open rates increased, click-throughs increased dramatically, and we achieved sales revenues 100% higher than weeks in which we conducted no campaigns. The biggest increase in revenue came within three to five business days after the campaign was sent. Spam complaints dropped to 0%.
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