Email Campaign Best Practices: Design Guide
The newly released Email Design Guide will help email marketers ensure they design email campaigns so that they can be viewed by the maximum number of recipients across all email clients. From YAHOO to MSN your emails will appeaer as you wish, not as the email clients wish.
It is also highly recommended that every email marketer get a free and unbiased email campaign analysis before they continue to send future email campaigns.
Use your email metrics to determine to which email clients are the most likely to respond. Then, on your next attempt, you can send draft emails based upon recipient systems such as Gmail, AOL or Yahoo! If you aren’t ready to send a different email to each base of recipients or clients, then just try to test the emails with top clients using systems such as Yahoo! and AOL. It is too easy and inexpensive not to verify your email design. Check your HTML integrity with very inexpensive tools available through Habeas and Return Path.
- Email Campaign Design Best Practices Guide
- More Email Best Practices & Case Studies
- Free Email Campaign Analysis Request
Email Best Practices