Email Best Practices Case Study: Discount Military Models
It is a pretty rare occurrence that you will achieve email campaigns that get a 99.5% delivery rate, almost 80% open rate, %0 compliant and 0% unsubscribe rate. One thing I personally learned from this case study was that no matter what the size of the list, 1,000 emails or 10M emails, the value of the list is not dependent upon the size. A fairly small list from a fairly non-technical business person turned out to be one of the most valuable lists, per email, that you are likely to find in the entirety of the Fortune 1,000 world.
The thing is that the potential of this list was about to be lost due to the fact that the small business owner, Mark Klutchko, Owner, DiscountModels.com, was not aware of the fact that there is Fortune 1,000 technology at the disposal of small businesses like his for under $1,000 per year. After his very first send, he realized that his list was worth a mint.
Using Zrinity’s Campaign Intelligence Mark realized the full potential of his list, began to utilize the metrics available and began to increase revenue after just a few campaigns and in a fraction of the time.
More Resources: Campaign Intelligence, Email Best Practices, Full Email Marketing Case Study, Military Model Aircraft
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Email Best Practices, Email Marketing Case Studies