Transactional Email White Paper: Testing & Tracking
August 5th, 2008 by Rob Thrasher
Testing is critical to any successful marketing campaign. Through the use of survey, feedback, and monitoring, testing can be an easy to execute in-house project prior to the launch of any email campaign. Determining whether or not the email campaign is working comes on the back end of testing, which leads us to tracking the […]
Posted in Email Best Practices, Email Marketing Case Studies
