Archive for August, 2008

Another team of researchers selected Zrinity as their business critical, on-premise,  email delivery firm. It seems that each time there is a team of people conducting an in-depth and scientific research process to determine which email system, as well as which team of email delivery experts, is superior, Zrinity is the choice.
From the news release: […]

Zrinity Inc, in Utica New York, announced today that it added another high tech, innovative, Web 2.0 firm to its list of customers. Jacobs Interactive team of engineers, developers and business managers choose Zrinity’s on-premise email delivery and marketing systems.
According to Scott Iverson, Vice President at Jacobs Interactive, “We sought an enterprise level email application […]

Zrinity Approach to Transactional Email
At Zrinity, we approach every customer as an individual with unique needs that deserve unique solutions. In other words, we do not believe that there is a cookie cutter solution or answer for all email campaign and customization is the way our customers will reach their goals of email campaign optimization, […]

In this paper, we set out to prove our hypothesis that through the utilization of transactional emails as marketing and communications tools, companies can position themselves to take advantage of increased revenue, higher conversion rates and, as a direct result, a greater return on investment. To this end, we have explored what makes a transactional […]

Testing is critical to any successful marketing campaign. Through the use of survey, feedback, and monitoring, testing can be an easy to execute in-house project prior to the launch of any email campaign. Determining whether or not the email campaign is working comes on the back end of testing, which leads us to tracking the […]

When it comes to the delivery of your transactional email, timing is everything. When a customer completes a transaction, it is fair to say that they assume your company will provide information regarding that transaction immediately. Through research, we determined that many sources will tell you that within 24 hours is a good rule of […]