Archive for July, 2008

Brand Reinforcement
Every time your customers open an email from you (or, let’s back up), every time your customers even see your name on an incoming email, you are building brand recognition. Then, when they open the email and see your logo, you are building brand recognition. Some firms spend millions on brand recognition activities. […]

Improved Customer Loyalty
When a company begins to build a relationship with a customer they do so based on the premise of being able to almost predict a need and then know how to fill it for that customer. Companies can do this best by first understanding their customer base through research and really listening […]