Transactional Email White Paper: Brand Consistency
July 30th, 2008 by Rob Thrasher
Brand recognition was earlier defined as a key benefit in the usage of transactional email. But to make your transactional email campaign a success, you need to ensure that you are using your brand consistently in every message. Where possible, you want to make sure that your messaging and delivery through email matches the delivery […]
Posted in Email Best Practices, Email Marketing Case Studies
