Transactional Email White Paper: Urgency
July 28th, 2008 by Rob Thrasher
You should imply urgency where possible. By using phrases such as, “purchase now and for the next 20 minutes, you’ll also get — for free,” gives customers this sense that they are going to miss out on something big if they don’t act fast. Use this sparingly, however. You don’t want to cry wolf and […]
Posted in Email Best Practices, Email Marketing Case Studies
