Transactional Email White Paper: HTML Integrity
July 25th, 2008 by Rob Thrasher
HTML is better for several reasons including visibility, appearance, usability through links, and tracking. As a customer of other companies, you probably also prefer HTML to a rich text format simply because it allows you to do more. However, research has shown that customers have a higher response rate to companies that utilize HTML simply […]
Posted in Email Best Practices, Email Marketing Case Studies
