Transactional Email White Paper: Content Relevance
July 21st, 2008 by Rob Thrasher
First and foremost, the content of a transactional email must be relevant, and by this we mean to the transaction. This has been touched on numerous times in the text above, but it deserves added attention. According to Marketing Sherpa, relevance is the key component to any email campaign, especially transactional, as we see in […]
Posted in Email Best Practices, Email Marketing Case Studies
