Archive for July 14th, 2008

Increased Revenue
Increased conversion rates equates to action taken by the customer in a manner desired by the company. If this is obtaining more sales, then that conversion rate equates to increased revenue. However, don’t lose sight of the fact that even if you’re conversion rate is not the result of selling something directly, but instead […]

Cross Sell and Up-sell
Again, the previous customer status comes in handy here as well. This is, as we stated previously, due to the fact that if you send confirmation for a product purchase, transactional email provides you with a portal in which you can cross-sell similar products or complimentary products as well as up-sell other […]