Transactional Email White Paper: Benefits VI
July 11th, 2008 by Rob Thrasher
Receivers are Customers
What this means is exactly what it says. Those to whom you send transactional emails have purchased, applied, or conducted some form of business with you in the past, and hence, have separated themselves from prospects. They have done business with your company in the past, thus, it stands to reason that they […]
Posted in Email Best Practices, Email Marketing Case Studies
