Transactional Email White Paper: Benefits V
July 10th, 2008 by Rob Thrasher
Conversion Rates
Increasing conversion rates is extremely difficult. Thirty-four point eight percent (34.8%) of eRetailers experience less than a two percent (2%) conversion rate from email campaigns.i And for this reason alone, it isn’t hard to understand why marketers shy away from email tactics. However, let’s compare these numbers with those that result from transactional emails:
“According […]
Posted in Email Best Practices, Email Marketing Case Studies
