Transactional Email White Paper: Benefits IV
July 6th, 2008 by Rob Thrasher
Cost Effectiveness
There are two sides to the cost effectiveness benefit: 1) use of resources and 2) actual cost savings. As far as the use of resources, we are addressing the divide that often occurs between different marketing functions. Frequently IT departments manage email communications including tracking, while the marketing department manages everything else. According […]
Posted in Email Best Practices, Email Marketing Case Studies
