Transactional Email White Paper: Benefits III
July 3rd, 2008 by Rob Thrasher
Brand Reinforcement
Every time your customers open an email from you (or, let’s back up), every time your customers even see your name on an incoming email, you are building brand recognition. Then, when they open the email and see your logo, you are building brand recognition. Some firms spend millions on brand recognition activities. […]
Posted in Email Best Practices, Email Marketing Case Studies
