Transactional Email White Paper: Definition
June 27th, 2008 by Rob Thrasher
A transactional email is a form of creative communication whereby a company uses operational forms of communication, such as an order confirmation or invoices and uses these emails to also deliver marketing information.
Examples provide just transaction data to Amy. To better utilize the communication opportunity the transactional email, if more dynamic, could present more useful […]
Posted in Email Marketing, Email Best Practices
