Transactional Email White Paper: Hypothesis
June 23rd, 2008 by Rob Thrasher
Problem Identification
According to a recent survey released by marketing software provider, Alterian, “Email marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don’t integrate email with their other sales channels.” i
However, by not utilizing such a tool, companies do not […]
Posted in Email Best Practices, Email Marketing Case Studies
