Email Marketing Strategy: List Hygiene
June 18th, 2008 by Rob Thrasher
In a recent article by Loren McDonald in the Email Insider was very insightful. This article explains what it calls List Churn which basically means the amount of your list that disappears every year just from simple retention. Over the course of the year Loren estimates that as much as 25% of your list vanishes […]
Posted in Email Best Practices
