Archive for June, 2008

There are so many benefits to transactional email, it is hard to know where to begin. First, we look at the basic benefits, which any marketing-directed email is going to provide. These include: increased communication, improved customer loyalty, brand reinforcement, cost effectiveness, and the ability to track returns. When considering transactional email, you get all […]

A transactional email is a form of creative communication whereby a company uses operational forms of communication, such as an order confirmation or invoices and uses these emails to also deliver marketing information.
Examples provide just transaction data to Amy. To better utilize the communication opportunity the transactional email, if more dynamic, could present more useful […]

In order to ground our argument that transactional email is a fundamental and beneficial marketing and revenue tool for companies, we turn to several stats and survey results from top marketing analysts and email experts, as well as the experiences of various companies worldwide…
“Tough competition will attempt to draw your customer base away by undercutting […]

Problem Identification
According to a recent survey released by marketing software provider, Alterian, “Email marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don’t integrate email with their other sales channels.” i
However, by not utilizing such a tool, companies do not […]

Recently, Amy Day, Chief Marketing Officer for Cowtown Creative, went online to purchase a new printer from a Website she learned about through a friend. According to Amy, the site itself was very innovative. It had loads of interesting links, was able to make recommendations based on preferences she had defined, and the shopping basket/checkout […]

In a recent article by Loren McDonald in the Email Insider was very insightful. This article explains what it calls List Churn which basically means the amount of your list that disappears every year just from simple retention. Over the course of the year Loren estimates that as much as 25% of your list vanishes […]

A recent study pointed out that most email list managers fail to send any welcome message to those who sign onto their list. Most fail to utilize basic email design standards that should apply FIRST AND FOREMOST to your very “First Impression” on your new list recipients. Proper utilization of transactional email messages dictates that […]

Your online reputation is as important as your brand name is in the age of the Internet. When you fail to protect your lists and your email reputation, which, by the way, is being judged by email recipient servers, such as YAHOO, and other email integrity entities, you damage your brand name. Who are these […]

One of the single most impressive case studies we have published was the case study for Eldorado Resorts. Eldorado Resorts was significantly different from most other case studies, not just Zrinity case studies, but any others we have read from others in the email marketing industry as well. In this instance there was a combination […]

More discussion from the Ultimate Email Design Guide:
{B2C ALERT}: Use inline CSS text‐decoration property to underline in the tag of
every link where you wish to have the link underlined.

Some email recipients such do not underline hyperlinked text so the underlines must be forced in the code. I have also noticed this with some of the […]