Email Marketing Strategy: Campaign Design Tips I
May 23rd, 2008 by Rob Thrasher
{SCIENCE NOT SURVEYS} Craft a message that matches a person’s desires, needs or pain/stress points. Did they click or buy? Adjust and evolve your message and timing based on metrics.
Look closely at any metrics you have from similar campaigns or any previous campaigns that have a similar offer and send the next campaign with the […]
Posted in Email Marketing
