Archive for May, 2008

A few more tips form the Ultimate Email Design Guide Check-Off List.
Send multiple versions of the same ad‐email using multivariate testing. Start NOW and learn as you go about your readers.

Create multiple strategies and use all of the best ideas from your marketing team. Your multiple ads will help you hone in on the one […]

{SCIENCE NOT SURVEYS} Craft a message that matches a person’s desires, needs or pain/stress points. Did they click or buy? Adjust and evolve your message and timing based on metrics.

Look closely at any metrics you have from similar campaigns or any previous campaigns that have a similar offer and send the next campaign with the […]

A seemingly new question being asked is in fact an age-old business question. And the answer has not changed. It is an age-old answer to a not really new question. Setting up an on-premise email marketing system is not nearly as difficult as it might seem and the plain old fact is that if you […]

This tutorial walks the viewer through an actual campaign production one step at a time. Each slide shows the easy steps to take to produce your first campaign, plus the screenshots show almost every feature within the Campaign Intelligence system if you just look around where the pointers aren’t pointing. It makes for a great […]

It is a pretty rare occurrence that you will achieve email campaigns that get a 99.5% delivery rate, almost 80% open rate, %0 compliant and 0% unsubscribe rate. One thing I personally learned from this case study was that no matter what the size of the list, 1,000 emails or 10M emails, the value of […]

Zrinity’s email systems are used by thousands of business managers and email marketers across the globe. In this particular situation Eldorado Resorts employed a team of business experts and conducted extensive research prior to choosing Zrinity. This research included word of mouth from other industry experts and an extensive investigative due diligence on the part […]

Ask any business manager if they had the horrible choice for their flawed newspaper ad what they would choose. Not barring the fact that they would get another print for free. Would they choose an ad that is COMPLETELY blank over one where their images were blank but there was still text in the ad […]

Both real time and post campaign intelligence are critical to conducting successful email campaigns. Real time metrics and analysis might include server responses to campaigns such as possible delays caused by the YAHOO email servers, or other email providers. Real time analysis is critical since campaigns that have been initiated, especially those with large lists, […]

The Email Design Guide also covers the ability to deliver emails based upon HTML integrity. Using HTML best practices will ensure email marketers the greatest possible chance of email delivery to an inbox. Poorly constructed email campaigns, from many perspectives, HTML and just plain look and feel, will affect delivery rates AND open rates.
It is […]

The newly released Email Design Guide will help email marketers ensure they design email campaigns so that they can be viewed by the maximum number of recipients across all email clients. From YAHOO to MSN your emails will appeaer as you wish, not as the email clients wish.
It is also highly recommended that every email […]