Six Critical Components for Transactional Email
April 2nd, 2008 by Rob Thrasher
Zrinity Inc., a Utica, New York-based email marketing server provider, produced a white paper titled, “Improving the Buyer Experience (and ROI) Through Transactional Email Marketing” in which it addressed the mandatory presence of six components in every transactional email. While the components individually are not earth-shaking, the necessary combination of all six in each email […]
Posted in Email Marketing
