Archive for April, 2008

The recently published case study for Zrinity’s email campaign management system, Campaign Intelligence, shows evidence of very high open rates, acceptability rates of over 99% and increasing revenue by over 100%. Fly Creek Cider Mill near Cooperstown New York recently co-published a case study of their results using Zrinity’s Email Campaign System and the numbers […]

Avoid rich media, animated gif’s, image maps, forms, and anything that is “dynamic” in nature. Be sure to use inline CSS coding. How the HTML is viewed (Outlook for Business) Yahoo!, Google, AOL, etc. for commercial, is something to take into account. However, if you use HTML best practices, you can prepare an email for […]

Too many times we hear about people doing yet another survey to prove their hypothesis. You don’t require a survey to determine what monitor settings people who will read your email might use! You can get the actual info by looking at actual Website reader metrics to determine exactly which monitor settings are used and […]

There’s nothing really new about sending email that wasn’t true from the days of static newspaper ads. You still have to hit the right person with the right message at the right time. The only difference is in the degree to which the rules of marketing are new.
Zrinity has compiled a list that, if […]

There are a number of pitfalls that organizations can encounter when it comes to email campaign delivery. Each, however, can be avoided through careful maintenance and monitoring. The four primary perils that most organizations run into and ways in which your organization can avoid them include the following:
1. Every domain, or www.abccompany.com, has a […]

Zrinity Inc., a Utica, New York-based email marketing server provider, produced a white paper titled, “Improving the Buyer Experience (and ROI) Through Transactional Email Marketing” in which it addressed the mandatory presence of six components in every transactional email. While the components individually are not earth-shaking, the necessary combination of all six in each email […]

(PRWEB) — Zrinity Inc, a Utica New York based email marketing server and systems provider announced its Behavioral Email Marketing Strategy and the integration of Google Analytics to further bolster metrics and data gathering from email campaigns sent using Zrinity’s email delivery server and systems.
Gary Kraeger, Zrinity President: “These customers should be sent more potential […]

Zrinity Inc., a Utica, New York-based email marketing server provider, has announced an upgrade to its email campaign delivery system. The news has thus far been met with acclaim from clients and the industry, proving a cunning move on the part of the company.
Transactional emails are not necessarily a new practice, but Zrinity’s customized […]