» Email Marketing Success: Avoid Irreversible Brand Damage - Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

It is time for email to evolve and we intend to force that issue. Email was built for geeks, like us, to share files across distances. It was not meant to use for business communications, nor should it be used for that without the right systems in place. Whether you are an outsourced email provider or using email as a business tool in-house for order notices, etc, you need to GET YOUR ACT TOGETHER! Here's what the article covers…

• Existing email servers were meant to send a few emails at a time.
• Existing email was not intended to be a valuable business asset.
• Over 90% of existing email campaigns are damaging your brand.
• Your brand is a business critical asset and is in great peril.
• Even though they generate sales, they're still doing damage.
• Don't blame your IT staff. They're doing the best they can with the wrong tools.
• Case studies indicate most email is more harmful than helpful.
• In-house and outsourced, you will not know about the damage.
• Speed is often attained through lack of metrics and more brand damage.
• Speed typically gained by ignoring recipient servers signs to BACK OFF.