» Zrinity partners with Pivital Veracity - Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

Zrinity, the leading provider of enterprise email software solutions, today announced that it has signed an agreement with Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, to integrate Pivotal Veracity’s award-winning email delivery and design optimization solutions—including its recently launched, patent-pending MailboxIQ technology.

"We are excited to be the only email software and appliance provider to integrate Pivotal Veracity’s new MailboxIQ technology into an on-premise solution," said Scott Ferguson, vice president of sales, Zrinity. "Clients can seamlessly enrich customer data by matching back never-before-had information to their main database—including which email and web browsers customers are using, if they are forwarding the email, and whether they’re opening email on a mobile device or on a social networking site. This provides a significant competitive advantage in an increasingly complex, ‘Web 3.0’ media and communications landscape."

Pivotal Veracity’s MailboxIQ is the first and only technology to track deliverability, reputation and recipient platform-preferences at the customer-level, providing unprecedented insight across mobile, social, search and traditional web and software based email platforms. Zrinity has also integrated Pivotal Veracity’s flagship eDelivery Tracker and its eDesign Optimizer, which ensures that marketers’ code, links and images work, helping them visually preserve branding and messaging integrity through an extensive range of mobile, social, software and webmail screenshots.

“For years in-house mailers have had to rely on second rate email rendering solutions and a couple hundred seed addresses for deliverability tracking,” said Deirdre Baird, president and CEO, Pivotal Veracity. “Zrinity’s integration of MailboxIQ and eDesign Optimizer gives in-house mailers the most sophisticated solutions in the market for optimizing the deliverability, rendering, and relevance of their email campaigns across all platforms. In one swift swoop, Zrinity has put the capabilities and intelligence relied upon by the worlds top ESPs into the hands of the in-house mailer for the first time ever.”

The rapid growth in consumers’ use of mobile devices and social networking sites is transformative for email marketers: According to the Radicati Group, the mobile-phone email market will grow at an average annual rate of 68% over the next four years, totaling more than 1 billion mailboxes by the end of 2013.¹ Meanwhile a Nielsen study published in September showed that, contrary to the research firm's own hypothesis, the most active users of social networking sites also send and receive more email messages than anyone else.²

Zrinity is the leading provider of bleeding-edge enterprise marketing and transactional email solutions enabling companies the ability to centralize all of their email streams onto a single easy-to-use, dedicated, high-performance email marketing and transactional server based solution.

About Zrinity

Zrinity is the leading provider of bleeding-edge enterprise marketing and transactional email solutions, since 1995 we have enabling companies the ability to centralize all of their email streams onto a single easy-to-use, dedicated, high-performance email marketing and transactional server based solution that eclipses ESP functionality at a significant cost savings. Clients like: ATG Stores, Franklin Covey Training and Consulting, Shop At Home, Online Rewards, Jango, Tower Records, Mothernature.com, Avenue Right, and over 500 others use Zrinity email solutions every day.

About Pivotal Veracity

Pivotal Veracity is the number one ranked independent email delivery auditing and optimization company. The company provides a suite of solutions that empower permission-based enterprises with tools and expertise to improve the credibility, deliverability and effectiveness of their online communications. Pivotal Veracity’s solutions are offered directly to businesses as well as through a network of more than forty leading email deployment platforms, service providers and agencies worldwide. For more information, visit www.pivotalveracity.com