» Extensive E-Commerce Team Research Results in Eldorado Resorts Choosing Zrinity - Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

This news release needed to be posted in the blog for numerous reasons. The biggest, of course, is the fact that an entire team of business and high tech experts, as well as numerous email industry insiders, were utilized to locate Zrinity and to ultimately choose the Zrinity email delivery and marketing systems for use within Eldorado Resorts.

It is also noteworthy that our target prospect focus has evolved into two broad descriptions of entertainment and Web 2.0 firms. Entertainment further breaks down into travel, gaming, casino and social networking while Web 2.0, or New Millennium Business, breaks down into networking, business and personal, and Web marketing firms. Business and social networking fit into both entertainment and Web 2.0 categories since all networking, even for business, includes a degree of entertainment, while personal networking is merging into the business networking more and more.

Here's the first few paragraphs of the news release... 

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(PRWEB) January 13, 2008 -- Zrinity Inc, a Utica, New York-based email marketing server provider, was chosen by Eldorado Resorts to provide its new inhouse email delivery server and system and expertise after "extensive ecommerce research."

According to Chad Hallert, Corporate E-Commerce Manager, Eldorado Resorts, the Eldorado E-Commerce Team stringent requirements for their new in-house email delivery servers and systems consisted of the following: Recommendations by other email delivery industry colleagues; Features provided by ASP email systems; Complete in-house control over company assets, data, etc.; Includes all reports, plus custom reports, provided by other services; Flexibility with ability to customize applications; Tier 1 training from email delivery -industry experts; Tier 1 support from email delivery industry technical experts.
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