» Deliverability Rates for Legitimate Email - Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

Deliverability Rates for Legitimate Email

A pair of deliverability studies produce some stats on deliverability of legitimate email.

Data from Lyris states that 11.5% of legitimate email is not delivered.

Return Path's 2004 data indicate on average 22% of legitimate opt-in e-mail wasn't delivered to user inboxes. That's a 3.3 percentage point increase over the second half of 2003, when Return Path reported 18.7 percent of messages weren't delivered.

More stats in the article.


Related Entries
Recent Entries


Subscribe to our RSS Feed: RSS